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Beta Prices are read about every four minutes and published with the time we saw them. Real prices, read about every four minutes. Why?

Tell us what is wrong

The prices here are real and they are ours. We read the bookmakers on our board roughly every four minutes and publish what we actually saw, with the time we saw it. Nothing on this site is estimated, modelled or bought in. We hold no data agreement with any bookmaker, so a price can be a few minutes old and the bookmaker's own price is the one that counts. How live is this?

So why call it a demo? Because we are a data company, and data gets better with time. Every day we run, the price record gets longer, the licence register gets more complete and the ranking rests on more evidence. Some pages are still being written and a few bookmakers are not fully covered yet.

We would rather be useful now than perfect later. What is here already answers the question most punters never get answered: who is actually paying most, right now, and who is actually licensed to take your bet. Waiting another six months to publish that would help nobody.

Where we are unsure, we say so. Where we have not checked something, we do not claim it. If you find something wrong, tell us and we will fix it and say we did.

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Login help

Bookmaker login help

Pick your bookmaker. Each page gives the official login address, the app, the password reset steps and what FICA asks for, taken from the operator's own help pages, and says who licenses it.