How links work
Licensed Bets may earn a commission when you click a tracked partner link. Commercial relationships do not control our license checks, cautions, or responsible gambling guidance. Some pages link to official operator sites for source checking. Those links are not treated as tracked partner links unless a partner URL is actually active. When a tracked partner URL is used, the link is labelled with sponsored attributes and the surrounding copy explains that a commercial relationship may exist.
A reader should be able to tell the difference between an official source link, an affiliate programme source, and a consumer click-out. The review page remains the preferred path before any operator visit because it contains the licence evidence, open cautions, and responsible gambling context in one place.
What partners cannot buy
Partners cannot buy a fake licence claim, a fabricated review, removal of a caution, a payout result we have not verified, or a higher placement that conflicts with the evidence. Partner assets, banners, terms, and tracking URLs are useful only after the operator still passes the same licence, product-scope, payment, and responsible gambling checks as every other bookmaker.
If a partner disputes a caution, the correction path is evidence-based. We need a current official page, regulator page, terms page, certificate, or dated written clarification that can be referenced on the site. Private pressure to soften a warning is not enough.
Link attributes
Monetized outbound links use sponsored and noopener attributes when the URL is actually commercial or tracked. Non-tracked source links use noopener. This keeps the HTML honest: the site should not mark an ordinary official-site reference as sponsored before an affiliate relationship exists, and it should not hide a sponsored relationship after one is active.
Disclosures appear above monetized calls to action, not buried in the footer. Pages that compare bonuses, deposits, apps, withdrawals, or operators should show the affiliate notice before the user reaches a button that can send them off-site.
How rankings stay separate from commission
Licensed Bets can earn from partner links, but the commercial rate is not the ranking method. The ranking method starts with current South African licence evidence, the operator entity, product-scope limits, payment and withdrawal terms, account controls, and visible responsible gambling routes. Where proof is missing, the page should say so even if the operator has an affiliate programme.
Some pages may list an operator because the search demand is strong, not because the operator is the final recommendation. That distinction matters in gambling search. A page can be commercially useful while still telling readers to verify the licence line, cashier terms, and account controls before opening or funding an account.
Offer and bonus disclosure
Bonus pages are especially easy to misread, so offers are treated as dated snapshots. The page must explain eligibility, opt-in steps, wagering, expiry, product scope, minimum odds where relevant, and withdrawal limits. If current licence proof is pending for an operator, that caution overrides the offer headline.
A promotion is never framed as a reason to spend more than planned. Readers should set an entertainment budget first, then compare terms. If an offer mixes sportsbook rewards with casino-style items, the copy separates those items and keeps restricted product coverage out of indexable recommendations unless legal scope is verified.
Corrections
Send suspected errors to [email protected]. Material corrections are logged on the corrections page when they affect licence evidence, payment claims, offer terms, legal scope, responsible gambling support, or affiliate disclosure.
If a tracked link breaks, an offer expires, or an operator changes its footer licence text, the safer move is to soften the affected copy until the evidence is refreshed. Stale commercial certainty is worse than a cautious page that tells the reader what still needs checking.