The featured partner slot
Some placements on this site are labelled Featured partner. That slot is a commercial choice, made on deal terms, and it is exactly as editorial as a billboard: not at all. It never changes the ranking, the scores or any evidence page, and wherever it appears it carries the label and a sponsored link attribute. As of 12 August 2026 the featured partner is EasyBet.
How many of these bookmakers pay us
We hold a commercial arrangement with 14 of the 35 bookmakers
on this site. The other 21 pay us nothing, are ranked on exactly
the same evidence, and carry no affiliate link anywhere on the site. They are still linked, to their own sites, because a price you cannot act on is not a comparison. Those links carry no sponsored attribute, because nobody paid for them.
The same applies to the live odds. 17 bookmakers' prices are compared there, and where the best price belongs to one of the 21 we earn nothing from, it is still shown as the best price, still named, and still takes you to that bookmaker. Hiding those prices, or leaving them as a dead tap, would rank bookmakers by what they pay us, which is the one thing this site says it never does.
The difference is in the link itself, not in whether there is one. A link
we are paid for carries a sponsored attribute, because that
is what the attribute is for. A link to a bookmaker we earn nothing from
does not, because declaring a payment nobody made would be a false
statement in the markup. Either way the button works and goes where it
says.
Sunbet is the plainest test of that. It pays us nothing, we earn nothing when you use it, we hold no link we could earn from, and it still ranks above seven bookmakers that do pay us. That is why it is on the homepage shortlist at all, with its row saying plainly that there is no betting link for us to earn from.
How links work
Bet through the links here and we may earn a commission from the bookmaker, at no cost to you. It buys nobody a better position: our ranking formula gives commercial deals zero weight. Some pages link to official operator sites for source checking. Those links are not treated as affiliate links unless an affiliate URL is actually active. When an affiliate URL is used, the link is labelled with sponsored attributes and the surrounding copy explains that a commercial relationship may exist.
A reader should be able to tell the difference between an official source link, an affiliate programme source, and an operator visit. The review page remains the preferred path before any operator visit because it contains the licence evidence, open cautions, and responsible gambling context in one place.
What partners cannot buy
Partners cannot buy a fake licence claim, a fabricated review, removal of a caution, a payout result we have not verified, or a higher placement that conflicts with the evidence. Partner assets, banners, terms, and tracking URLs are useful only after the operator still passes the same licence, product-scope, payment, and responsible gambling checks as every other bookmaker.
If a partner disputes a caution, the correction path is evidence-based. We need a current official page, regulator page, terms page, certificate, or dated written clarification that can be referenced on the site. Private pressure to soften a warning is not enough.
Link attributes
Commercial outbound links use sponsored and noopener attributes when the URL is actually commercial. Source links use noopener. This keeps the page honest: an ordinary official-site reference is separate from an affiliate relationship.
Disclosures appear above commercial calls to action, not buried in the footer. Pages that compare bonuses, deposits, apps, withdrawals, or operators show the affiliate notice before the user reaches a button that can send them off-site.
How rankings stay separate from commission
Licensed Bets can earn from partner links, but the commercial rate is not the ranking method. The ranking method starts with current South African licence evidence, the operator entity, product-scope limits, payment and withdrawal terms, account controls, and visible responsible gambling routes. Where proof is missing, the page should say so even if the operator has an affiliate programme.
Some pages may list an operator because reader demand is strong, not because the operator is the final recommendation. That distinction matters in gambling. A page can be commercially useful while still telling readers to verify the licence line, cashier terms, and account controls before opening or funding an account.
Offer and bonus disclosure
Bonus pages are especially easy to misread, so offers are treated as dated snapshots. The page must explain eligibility, opt-in steps, wagering, expiry, product scope, minimum odds where relevant, and withdrawal limits. If current licence proof is pending for an operator, that caution overrides the offer headline.
A promotion is never framed as a reason to spend more than planned. Readers should set an entertainment budget first, then compare terms. If an offer mixes sportsbook rewards with casino-style items, the copy separates those items and keeps restricted product recommendations out of commercial pages unless legal scope is verified.
Corrections
Send suspected errors to [email protected]. Material corrections are logged on the corrections page when they affect licence evidence, payment claims, offer terms, legal scope, responsible gambling support, or affiliate disclosure.
If a tracked link breaks, an offer expires, or an operator changes its footer licence text, the safer move is to soften the affected copy until the evidence is refreshed. Stale commercial certainty is worse than a cautious page that tells the reader what still needs checking.